Note from Lana | Lifestyle Queen Bee: If you’re a regular follower of the blog, you know I’ve been running a monthly feature on fellow bloggers where I showcase who they are as a blogger and most often, have them also provide a guest post so you can get a sample of their amazing work. This month, I am happy to announce a new feature – Small Business Spotlight. While I will still continue to feature amazing bloggers, I wanted to also highlight some amazing small businesses and the brains behind the operation. My first small business spotlight is on Shalon Chambers from Locd Like Me, who is fairly new to the entrepreneur world.
- Tell us a bit about yourself and your business/brand.
I am a wife and mother of 3 (ages 21, 13 and 8). My husband and I own an auto repair shop and I work for the Florida United Methodist Children’s Home as a Licensing Specialist (I assist people in becoming foster parents). My business/brand is Loc’d Like Me. The business is a tool to help young girls see dolls that look like them. I customize dolls with locs (dreadlocks), yarn twists (large and small), and twist-outs (looks like Diana Ross’s hair).
- Describe how you first got into your business.
My daughter asked me to do a craft with her. She found someone on YouTube that would cut off all the hair of a doll and replace it with yarn. We purchased a cheap $10 doll from the Dollar Store and yarn from our local Goodwill and went to work. After posting it in a private FaceBook Group, I received about a thousand likes and comments. Many people asked if they can order a doll. The business was born!
- When did you first know you wanted to run your own business?
I have always wanted to work for myself but I didn’t know what that would look like. I never pursued anything because I did not have the time or any real direction. This business kind of dropped in my lap.
- What do you think is the best service a business can provide to his/her customers?
Giving the customer what they need and providing a means of communication if there is a problem. Bad customer service is the easiest way to lose a customer and kill your business.
- What would be your ideal working environment?
I would love to have a work studio. It would be able to house my dolls and the various tools/hair that I need to make the finished product. There would also be a space for sewing as I have just begun learning to sew and have made a dress for my first sale.
- How do you want to improve yourself in the next year?
In the next year, my goal is to have better time management. The biggest step for this would be to be able to leave my day job and concentrate more on my business and ministry.
- Tell me about your proudest achievement.
At the moment, my proudest achievement is making my first sale in less than 24 hours of launching my site. I could not believe it and certainly wasn’t as prepared as I thought I would be.
- What advice do you have for a new entrepreneur?
Be fearless and go for it! So many people waste time with “what if”. Do your research. Just because someone else has an idea doesn’t mean that you cannot put a new spin on an existing product or idea. Once you set a date for launch (for an online store) make sure that you launch! Lastly, MARKETING!!! I did not have a lot of money to put into marketing so I started with FaceBook. If I posted a picture that got a lot of favorable feedback, I would (and still do) do a paid promotion. You can go as low as $1 per day and only do 5 days. But you have to start somewhere.
- Do you have any specific goals for the year?
Yes. My goal is to make $3,000 per month (consistently) by August 1, 2017. Each month thereafter, I would like profits to increase by 15%. In January 2018, I intend to leave my full time job.
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Thanks for allowing us to highlight you & your new business, Shalon! Wishing you all the success in the world!
If you’re interested in being featured either as a Blogger, Small Business or submitting a Guest Post, head over to the Collabs page & pitch your idea!